You can lead to top level landing pages to introduce people that click through to what you do. Brand awareness ads are top of funnel ads that simply help people learn that your business exists. This is the perfect way to just get the word out there about your brand. In Pinterest, there are six different campaign objectives for you to choose from. This is similar to other platforms like Facebook, where you need to first state the goal you’re hoping to achieve with your ad before moving forward. When you’re getting started with your Pinterest ad, the first step is to choose your ad objective. Let’s jump into the various targeting types and how you can ensure you find the right audience for your ads. Placing your content in front of the people who may actually want to see it is the first step to creating successful Pinterest ads. Targeting your Pinterest ads is important because it helps you to find the best audience for your product, service or content.Įnsuring that you’re targeting people with interests, search behavior and demographics that match your business matters so that your ads are where they’ll have the biggest impact. This further increases the chances that users will click and convert, making Pinterest ads extremely powerful and effective. Pinterest ads show up natively in feeds, seamlessly fitting in with other content. Plus, 89% of pinners are using the platform to shop for future purchases, making the chance for conversion that much higher. Pinterest has over 320 million monthly active users, which gives you a large audience for your ads. Let’s dive into everything you need to know about Pinterest advertising targeting and how you can put together the most effective Pinterest ads for your business. Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. While you might know a lot about creating great Pinterest ads, are you showing them to the right people? Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. A huge part of social media advertising is making sure you’re targeting the right audience.
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